You can’t let social run riot. It needs a cohesive strategy

The goals that we want to strive to achieve must adhere to the SMART method — they need to be specific, measurable, attainable, relevant and time-based.

The overall goals of a good social media strategy, in relation to brand/business growth, performance and sales, are:

1. Brand Awareness
Brand awareness is all about your brand becoming relevant to potential buyers. This means posting content regularly that answers the questions your customers are asking.

The holy grail is to answer questions and address objections before they come up.

Analytics to Track:

  • Increased Engagement
  • Followers
  • Likes
  • Shares

2. Enhance Public Relations
By following a company’s mentions, we can find out what customers are saying about the brand, and respond to complaints in a timely manner (if there are any).

Analytics to Track:

  • Improved Relationships
  • Mentions
  • Ratings
  • Reviews

3. Building Community Advocates
Brand loyalty has always been one of the most important factors in long-term growth. In the past, companies relied on word of mouth or unanswerable advertising.

You can’t just shout messages at customers anymore. That model is dead. Because customers, clients and anyone with an opinion whether worth listening to or not, can answer back – either positively or negatively.

On the flip side, social media provides a collection of disparate platforms where brand loyalty can be shared with thousands of people in real time.

Analytics to Track:

  • Follows
  • Mentions
  • Likes
  • Shares

4. Research and Development

By constantly engaging with customers, your company’s social media accounts can stay up to date on the problems they’re facing and develop solutions. Just as importantly, you can follow your competitors on social media to see how they engage their customers, if they’re facing any complaints, and if they’re rolling out any promotions or new products.

Analytics to Track:

  • Keep Track of Competition
  • Increase Engagement
  • Insights into Customer Problems

Promoting your business is no longer a one-way street. Since the days of CRM being the hottest stuff in marketing, we’ve been talking about interacting with audiences. Now, it’s a genuine reality.

Think about this: Social isn’t going to go away. If you engage with your audiences properly you’re going to have some kind of influence as a brand in terms of promotion and defence. If you don’t, they’re going to yap on about you anyway.

From little star reviews on big digital marketplaces and replies to your social advertising to full-blown box-opening videos and product tests, it’s going to happen.

Contact us

You can influence. To an extent you can control.
Contact us now to find out how.

Social Media & Communications Management

You can’t beat them, so you’ve got to join them. With social, we’ll show you the way. We’ll be your people people.

Communications Audit

We’ll help you go through everything you’re telling your customers and, just as importantly, what they’re telling you. Everywhere.

Content Development & Management

How do you communicate effectively with your audiences? In what medium? We can show you how.

Platform Management

We’ll help you synchronise your marketing messaging across every social platform from TikTok to Twitter.