So you’ve got your organic search engine optimisation working like a dream. You’re on the first page of Google’s results. (You are, aren’t you? — Go to our digital marketing support SEO page, if by any chance you’re not.)
Now could be the time to up it a gear and get into paid-for search.
We utilise what we’ve discovered during the exploratory and test phases of your organic search results and successes to evolve your paid search. It never stops; and neither do we.
Example: Hang loose. There is the intelligence out there.
When you’re bidding on keywords and considering your cost-per-click and pay-per-click advertising, you no longer need to be so tight on your keyword or keyphrase selection. So Google will interpret washing machine plumbing services the same way as it understands laundry plumbers near me.
Our keywording experts can help you get the best return on your investment in paid-for search. With continuous A/B/Z testing, more than a modicum of behavioural buying psychology and a cut above in common sense.