The dreamchild of 1980s marketing or possibly before. We were there when one-on-one marketing became a technology availability so we’ve already been through the experiences that count. Digital Luminance has been at the forefront of CRM since its inception.
It’s not us. It’s you. All about you. Always.
The customer is always right, right? Well, no. They’re confused and unstable. The adage that the competition is just a click away has never been more true. So we need to anticipate and appease, accelerate and amend.
We have the technology.
CRM has moved on. It depends on the integration of every way your customers and clients talk to you. Of course it’s about correlating data. Big data where it’s available. But what you do with that data is what counts.
Digital Luminance has the technology and platforms to bring together all your existing customer relationship management protocols so they’re as cohesive as they’re correlated.