1. Enhance Your Credibility

Since most of the population use the internet, a website is the best way to tell the world about you and your company. This is also an opportunity to explain why you deserve their confidence and trust. Most internet users expect business to have an online presence and often will only buy from somewhere with a credible looking website.

Most consumers use the internet to research before buying products (in fact 71% of people). So a website is a great tool to provide useful information about your business and convince your audience that you offer the best product or service.

There are a few simple ways to increase credibility to your website:

  • Regularly update your website with relevant information
  • Post testimonials from satisfied customers
  • Provide visitors with a comment section and make sure you respond in a timely manner
  • Provide quick answers to potential questions

A well designed, informative and updated website will add credibility to your business and strengthen your brand.

2. 24/7 Exposure

Having a website allows customers to purchase from you 24/7 or find out about you and your offering when it suits them, rather than when you’re available. Your website is sales machine; always open and working on your behalf – even if you’re already tucked up in bed. If you’re a fitness instructor and out with clients all day, then your website can be hard at work suggesting to new, potential customers what you do. If you sell handmade chocolates, you could be busy on the school run while your website takes orders for you. No matter the size of your business, having a website will ensure you never miss opportunities to promote to potential customers.

3. Global Presence

As a website is always available, it gives you a global footprint. You may not be ready to sell internally but having a website allows you to see if there are other markets that might be interested in your products or services.

Having a professional and optimised website is an important tool in your marketing strategy, and a great way to position your company. We pride ourselves not only on creating websites that look great and function with ease but that offer our customers the best in search engine optimisation.

4. Search Engine Optimisation (SEO)

Have you wondered how your competitors are outranking you in search results? If your potential customer searches “Co-working spaces in Manchester” and the results place your competitors on the first page, while your website is on page 5 – the likelihood is you’re going to miss out on that potential new customer.

Search engines such as Google, Bing and Yahoo will return results that are most relevant to the keywords being searched for. A well-designed website that has been designed to be an effective Internet marketing tool will increase your website traffic, and help you with your search engine positioning.

In addition, by generating quality backlinks and creating optimised content, you will be able to increase your ranking. When Digital Luminance design websites, we not only aim to ensure you have the most effective content for SEO,  we can also advise on social media activities to further enhance your ranking. We understand that a good position on Google will increase your business, and we can show you how to do it. 

Jeff Lunn

Author Jeff Lunn

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